DECO DIAMONDS

Client: BCBGeneration
Agency: Global Brands Group
Challenge: Formulate design concept and create artwork for the client’s brand persona that “has a flair for the geometric” for the fall/winter collection. Playing with a twist on traditional geo graphics, assortment should mix the rigid wit the organic. A more neutral color palette and mixed materials elevates the assortment.
Role: Trend research and analysis, design conceptualization, hand painted artwork, bed styling, spec pack creation, product design, product development