FERRAH

Client: DwellStudio
Agency: Global Brands Group
Challenge: Formulate design concept and build into client’s signature look for spring/summer collection. Inspired by the theme of rough luxe, assortment should reflect a look of casual refinement, representative of a transitional style.
Role: Hand drawn and painted original artwork, artwork transferred to CAD, pattern and layout creation, bed styling, speck pack creation, product design, product development