Agency: Fusion Specialties + The Phluid Project
Challenge: Develop brand identity and campaign for a first-of-its-kind gender non-conforming mannequin collection. Emphasize the importance of gender inclusivity and retail representation, underscoring the collaboration between Fusion Specialties and The Phluid Project. Drive home the authenticity of the collection through the account of how it came together - by real people, with real stories.
Role: Concept design, art direction, logo design, graphic design, photoshoot direction