Agency: Fusion Specialties
Challenge: Illustrate the company’s core competency of upholstered forms by showcasing classic dressmaker details in conjunction with modern fit and bodies. Feature the subtle diversity in textile colorations, textures, and weaves, demonstrating a detailed approach by the company’s textile studio master artisans, to achieve a refined product. 
Role: Concept design, art direction, graphic design, styling, photoshoot direction